# Olov Bengtsson

> Olov Bengtsson is a marketing specialist from Dalarna, Sweden, working in Silicon Valley. He writes about AI search, answer engine optimization and category creation.

Olov Bengtsson is a marketing specialist. Topics: Go-to-market strategy, Brand strategy, Product marketing, Content strategy, Thought leadership, Private 5G, Edge AI, Autonomous networking, Answer engine optimization (AEO), Generative engine optimization (GEO), AI search, B2B marketing, Category creation.

## Articles

- [Claude doubled our AI visibility](https://olovbengtsson.com/articles/a-few-sessions-with-claude-code-doubled-our-ai-visibility/): How opening the doors for AI crawlers and rebuilding a website for machines doubled how often a B2B company is named in AI answers.

## Notes

- [Register in Bing Webmaster Tools, not just Google Search Console](https://olovbengtsson.com/notes/#register-in-bing-and-google): ChatGPT's search leans heavily on Bing's index. If Bing hasn't crawled your site, you're invisible in a large share of AI answers, however good your Google rankings are. Verify the site in both tools and submit your sitemap on day one.
- [Measure AI visibility with a fixed set of questions](https://olovbengtsson.com/notes/#measure-with-a-fixed-question-set): AI answers don't come with rankings. Write down a fixed set of real buyer questions, run them through a handful of different AI engines, and count how often you're named. Rerun the same set to see what changed.
- [Put the answer in the first two sentences](https://olovbengtsson.com/notes/#answer-first): AI models lift passages out of your page; they don't read it top to bottom. Open every page with a short, self-contained answer to the question it targets, then add the nuance below it.
- [Say every fact the same way, everywhere](https://olovbengtsson.com/notes/#same-fact-same-words): When a model finds two versions of the same number or claim, it trusts neither and may cite someone else. Treat your key facts like a style guide: one phrasing, on every page, in every interview.
- [Generate structured data from what's on the page](https://olovbengtsson.com/notes/#schema-from-visible-content): Never type schema markup separately from the content. Generate it from the visible text, so the page and its machine-readable label can't drift apart.

## About

- [About Olov Bengtsson](https://olovbengtsson.com/about/)
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