Security
AI follows good habits a little too literally
Telling AI to back up files before editing them is good practice. On a live web server, it quietly made private source code readable to anyone.
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About
I'm a marketing specialist from Dalarna, Sweden, working in Silicon Valley. I try to turn complex technology into clear and understandable messaging. My biggest interest in marketing is how a company can create and position itself in a whole new category of doing business.
Here I write about marketing, mostly my learnings in AI, category creation and what it takes for a company to become the answer, along with the occasional thoughts on business.
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AllWorkflow
Let AI check AI, but keep the final call
The minimum sequence: one AI writes the brief, another checks it against the facts, and you approve it.
ReadNotes
My experiences in getting understood and trusted in AI search, step by step.
- 01Measure where you stand before you change anything
- 02Let search engines and AI crawlers in
- 03Generate structured data from what's on the page
- 04Put the answer in the first two sentences
- 05One intent, one page
Featured
Case study
What I learned rebuilding a website for AI search
A B2B website rebuild case: how AI search went from guessing what the company did to naming it the best match.
Read“The technical groundwork didn't make us the answer by itself, but it made us readable.”
From What I learned rebuilding a website for AI searchRead