Olov Bengtsson
I'm a marketing specialist from Dalarna, Sweden, currently working in Silicon Valley. My focus is turning complex technology into clear, compelling market positioning.
I'm particularly interested in category creation: how emerging technologies move from being technically impressive to commercially understood, differentiated and, ultimately, associated with a new way of doing things. More and more, that happens in AI search, which is why I spend so much time on answer engine optimization.
My goal is to bring more of the creativity and playfulness of B2C marketing into the traditionally conservative world of B2B technology.
Experience
Marketing Specialist, EdgeNectar
San Jose, California. Offered a position two months into my internship, which is why the two roles run side by side.
Marketing Intern, EdgeNectar
San Jose, California
Brand development, Own practice
Helping e-commerce brands scale their digital presence and marketing
Marketing Associate, Citera
Initial marketing strategy at an early-stage company
Founder, E-commerce brand
Built and ran an outdoor lifestyle brand
Photographer, Freelance
Visual content for clients and brands
Education
Bachelor's degree, International Business and Business Administration
Contact
The best way to reach me is on LinkedIn.